Social Media Webinar Workshop: Longevity and efficiency: are you making the most of your content?

29 January 2025

Date – 29 January 2025
Time – 4:00 pm - 5:00 pm

Longevity and efficiency: are you making the most of your content?

Many organisations and individuals have produced a lot of digital content over recent years…but are we making the most of our time and effort when we think about what we have produced?

In this new introductory workshop, we consider the benefits of ‘cornerstone content’ – marketing and informative pieces that have good longevity as well as value, including articles, blog posts, tutorial videos, PDFs and more.

Learn more about why having an asset bank of ‘cornerstone pieces of content’ can be so beneficial and what to produce if it is something you have not thought about before.

Understand the time saving benefits of repurposing and reusing this type of content, again and again, in all kinds of ways.

If you know you want to create more content and share your message, but don’t want to get stuck on the content treadmill, then join us for this live session to learn how to ‘work smarter’.

The session will offer:

  • an opportunity to evaluate the benefits of creating content that has good longevity
  • tips on how to decide what this content should be
  • time-saving recommendations on how you can use one piece of content again and again
  • recommendations on how to repurpose certain items, into other pieces of content
  • ways to make a range of marketing activities easier, including social media, as well as following up with enquiries.

Key details:

Date: Wednesday 29th January

Time: 4-5pm

Location: Zoom

Price: FREE TO MEMBERS (£15 for non-members)

Book here:

Register

Kate Llewellyn is a content consultant and copywriter who feels strongly about helping people to create interesting content, to share their own passions and interests. She launched her business, The Content Consultancy in 2017, and also runs The Content Club, an online membership that supports overwhelmed small business owners to learn how to use the major digital marketing platforms and how to create, plan and distribute engaging content, regularly and consistently.